Over 25 million people in America today — including half of all women over 50 — suffer from incontinence. Like hearing loss or erectile dysfunction, those who start to lose bladder control seldom feel comfortable talking about it. Thus many don’t learn about the full range of incontinence products out there, and to complicate matters further, the person buying the diaper or pad often isn’t the one using it, so the gap between what is and what exists is often tremendous.
In this article, we’ll review Because Market, a company on a mission to simplify the incontinence journey. They offer an easy-to-navigate online marketplace where you can discreetly order (and put on reorder!) top-notch incontinence underwear, pads, and more for those who can’t always hold it in.
Why was the incontinence market ripe for change?
One of the biggest problems plaguing the industry was marketing. “Adult diapers” conjures up a helpless image of dependency that many aging adults find off-putting or even downright humiliating, delaying research and/or adoption until absolutely necessary.
Separately, the social taboo around wetting the bed and related issues makes many consumers too uncomfortable shopping for those products in public, much less talking to others about them. All in all, it suffices to say that traditional incontinence products weren’t designed with the end-user’s dignity in mind.
Luckily this is changing rapidly with a new breed of startups like Because Market who’ve leveraged advancements in absorbent materials to raise the bar and increase access to higher-quality products. The end result is a more modern, wearable, and discrete set of incontinence wear that promotes an active, more mobile, and more confident lifestyle.
For years, our loved ones have suffered in silence or worse — become housebound or reclusive — trying to conceal embarrassing leaks and accidents. Because Market’s new-age incontinence products promise to help them take back some control of their life. Let’s dive into what exactly make Because Market’s product unique and offer on becausemarket.com.
What does Because Market offer?
Because Market offers a variety of products for both men and women who struggle with incontinence. By partnering with urologists at Stanford Medical Center, they have designed their own proprietary leak-proof underwear and pads made from cutting edge materials that can be worn comfortably and invisible under clothes. Customers can also find urinary health medicines, hemp oils, and supplements.
With monthly subscriptions, Because spares consumers the hassle (and awkwardness) of going to the store after wetting the bed. With a wide range of discreet products available tailored around different fits and requirements, people who suffer from incontinence — as well as any caretakers stuck dealing with the mess — can be given a new lease on life.
Because Market’s Incontinence Products for Women
As incontinence affects half of all women over 50, they can benefit from bladder protection in the form of pads and underwear for use during night or day.
1. Leak-proof underwear
Because Market offers women a choice between the following leak-proof underwear options:
Because Premium Underwear (Maximum)
Because Premium Underwear (Overnight)
Willow By Because (Moderate/ Maximum).
Because’s underwear is designed to fit discreetly underneath your clothes, unlike many traditional brands of adult diapers which are hard not to notice. They are made from an uber-absorbent material that’s surprisingly breathable despite offering maximum protection against leaks and moisture. We’ll dive into each option a bit more in-depth below:
Because Premium Underwear (Maximum)
Sizes range from 28 inches – 70 inches and come in S – XXL. These Maximum pads are manufactured with advanced absorption material, leak guards, and odor protection. They are comfortable, streamlined and discreet, and promise to hold up to 4 cups of liquid, so they’re suitable for those who happen to release a lot of liquid at once.
They can be purchased as a one-off at $0.77 per piece, or as part of a monthly subscription for $0.65 apiece.
These underwear are similar to the Maximum, but are made for overnight wear so that they can hold up to 6 cups of liquid. Available as a one-off at $0.91 per piece, or as part of a monthly subscription for $0.77 apiece.
Willow By Because (Moderate/ Maximum)
The Willow is very thin underwear that is made for more discretion and appears just like regular underwear. These discrete pants are suitable for both urine and fecal incontinence, and come with “ultimate odor protection.” Sizes range from 28-62 inches. These are geared towards those who tend to leak slowly and are suitable for light fecal incontinence.
These come available as a one-off at $0.89 per piece, or as part of a monthly subscription for $0.75 each.
2. Because Booster
Beyond just leak-proof underwear, Because also offers a Booster recommended for use with the protective undergarments listed above. This pad-like “booster” is suitable to absorb 4 additional cups of liquid, providing extra protection to stay dry throughout the night or when traveling due to the additional absorption they offer. While Because’ pads provide a stand-alone solution, the company recommends Boosters with their protective underwear as they can absorb any extra liquid when they become too full.
Boosters are available at $0.50 a piece or $0.42 apiece as part of a monthly subscription.
3. Because’s incontinence pads for women
Because Market also sells absorbent pads for women who don’t need or want a full diaper, but want a layer of protection to bolster their regular undergarments — just in case. They have an adhesive to stick to consumers’ underwear to avoid slipping and bunching when walking around. These Bladder Control Premium Pads come in Moderate, Overnight, or Maximum absorption varieties. Additionally, the pads come individually wrapped, which makes them easy to carry and transport.
Because’s pads offer the best bladder protection available on the market, at least as far as we’ve seen with a fast-acting gel that neutralizes odor and pulls the liquid away from the body. Here’s a breakdown of the three types of pads available on Because Market:
The moderate pad is 11 inches and can absorb about 1 cup of water. They are available in Regular size and can be purchased for $0.30 each, or as part of a monthly subscription for $0.25 apiece.
The Maximum is suitable for heavier requirements and is larger at 14 inches, and can hold about 2 cups of water. It retails at $0.39 per piece or $0.33 per piece as part of a monthly subscription.
The Verdict: Is Because Market the best place to buy incontinence products online?
Because Market is putting a modern spin on the age-old market for incontinence products. They offer customers a decent variety of products to serve a wide range of leaks in all conditions. They are affordable and allow you to save even more by buying in bulk and/or subscribing to put recurring shipments on autopilot.
Depending on your or your loved one’s situation, they offer pads and underwear that can absorb anywhere between 1-6 cups, with booster pads that can be worn at night or on the move to soak up even more.
Their discreet delivery service is complemented by total discretion when wearing these products. The sleek, lightweight design is made so that you can feel comfortable and unselfconscious as you walk around or spend time with friends and family.
Overall we love Because Market’s mission to modernize an over-stigmatized condition. We especially recommend Willow, their proprietary brand of leak-proof underwear and pads that leverage modern material science to help you absorb unwanted moisture without letting it interfere with your life. With a 30-day money-back guarantee and a $2.95 free trial, you have nothing to lose giving Because Market’s products a shot today. Check it out, and if you or a loved one ends up using them, let us know about your experience in the comments below.